How to Optimize Instagram Page for Local Brands

Social media remains one of the very few tools for new brands to attract new customers. Instagram and Facebook are essential components of building a brand, but they are often not optimized well.

Whether you're new to social media or have already achieved some success and are seeking ways to further enhance your visibility, welcome to our guide. We'll walk you through leveraging Instagram and Facebook tools to establish a solid foundation for your online presence.

1. Username.

While using your brand name is the best choice for your account, we suggest adding a location attribute. For example, if you're a nail salon in Vancouver, consider naming it nailsalonname_vancouver. This increases the chances of your account appearing in local searches.

For multiple franchises with same discount and pricing policies, we recommend to use one account to manage all locations. If policies vary, create new accounts with appropriate names.

You can also include the most popular services in your account name that will be searchable on Instagram.

2. Bios and descriptions.

This is a great place to let your clients know what you do and pitch them your best offer! For Banka Agency, we highlight our main objective: increasing sales through effective ad campaigns! The most common channels we use are Meta, Google Ads, TikTok Ads, Snapchat, Pinterest, and Bing Ads. Here is an example:

“Helping businesses increase their sales through effective ad campaigns.
Facebook Ads 🏀 Google Ads ⚾️ TikTok Ads | 📍Vancouver, Canada”

While some agencies use Link Tree to include multiple links, we direct all our visitors to our homepage so they can get to know us better. 

3. Feed and first impression.

Put yourself in the position of your ideal customer. It is in human nature to look for information about the service, such as testimonials, videos on how one procedure is done, or the experience of other people who have already tried the service. For example, we keep our case studies pinned at the top of our feed.

We also recommend adding new content every once in a while for established brands and more actively for the new ones to attract new followers. 

Apply these tips to boost your online presence and shape a digital identity that resonates your customers. Ready to take your ads to another level? Message us now and see how we can help you!