5 Marketing Tips for Local Businesses to Grow in 2024
Over the past few years, many local businesses, such as beauty salons, nail, or massage studios, have faced challenges in acquiring new clients, particularly after the impact of COVID-19.
The traditional reliance on Google My Business search results has changed, creating the need for innovative strategies to attract new customers. In this guide, we share effective techniques to help you bring more people through your doors and elevate your local service business.
1. Optimize Social Media Pages:
It may sound cliché, but many brands still don't prioritize their social media. Start by improving your Instagram, Facebook, and TikTok pages — think of them as digital showcases for your brand. Sometimes, you just need to look at what your competition is doing. Here are some examples for you.
Which one looks best to you?
2. Diversify Social Media Content:
Diversify your content and keep your social media active. Try different content types to engage your audience. Consider including:
Before-and-after photos
Time-lapse videos
Calming images or short videos
Positive reviews and testimonials
Skincare tips
Treatment benefits
Behind-the-scenes glimpses
Product users for massage
Massage practices
ASMR
History behind treatments
Healing techniques, etc.
3. Leverage Local Influencers for UGC:
Partner with local influencers to generate content and promote your business. Forming collaborations with 2-5 local influencers can help attract your initial customer base. Easily find them using the search bar on TikTok or Instagram!
4. Build an Email List:
Strengthen connections with your audience by building an email list. Offer value with exclusive insights or special promotions. Make the process easy with user-friendly tools like Mailchimp or Constant Contact.
5. Implement Facebook Pixel for Retargeting:
Boost your online presence by using Facebook Pixel and starting retargeting campaigns. Reconnect with potential customers who have shown interest, encouraging them to take a second look and possibly convert their interest into action.
These strategies are designed to revive and grow your local service business. Try them out, and let us know about your success stories!
