Uncover competitor's ads on Meta, Google Ads, TikTok

Want to get inspired for your next ad campaign? Don't forget to check out your competitors' ads on Facebook, Instagram, and Google Ads! Spying on what's working for them can give you some valuable insights and help you come up with creative ideas for your own campaigns.

Here are some tips for how to spy on competitors ads on Meta:

  1. Use Facebook Ad Library: The Facebook Ad Library is a free tool that allows you to search for ads that are running on Facebook and Meta. Simply enter the name of a competitor or a relevant keyword, and you'll be able to see their active ads, including the creative, targeting, and ad spend.

2. For Google Ads, you need to know the competitors’ target market to see what type of ads they run and gain insights into what's working for them and use that information to improve your own campaigns.

The easiest way to see your competitors' ads is to search for their brand name on Google. If your competitor has bid on branded keywords, you'll likely see their ads appear at the top of the search results page. See image below as an example.

3. If you’re looking to take your TikTok marketing strategy to the next level, the TikTok Creative Center is a powerful tool to help. It provides a range of resources and features designed to help you create engaging and effective TikTok ads.

By following these tips, you can gain valuable insights into your competitors' advertising strategies and use that information to improve your own campaigns. Remember, it's not about copying your competitors, but rather using their successes and failures to inform your own strategy. Stay curious and keep experimenting to find what works best for your business on Meta.

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